A Storyteller first.
Always Strategic.
The MAY Brandworks helps business owners, places and brands tell their story to drive growth.
Photo by Craig Tiberti
Photo by Craig Tiberti
Where Story Becomes Strategy
Everyone has a story. Every person, place, business and destination carries something that no one else can quite claim. The work is not to dress that story up to make you merely sound impressive. The work is to find what is already true, give it shape, and let it reach the people it was meant for.
That is where story becomes strategy. It touches hearts, but it also moves feet. It helps people choose, visit, buy, believe, return, recommend and belong.
This is what we do. We find the voice, sharpen the meaning and make the story resonate.
The MAY Brandworks helps you achieve clearer positioning, stronger storytelling and marketing that you can understand and use.
Across 25 years in tourism, destination marketing, sales, brand, events and stakeholder engagement, we have worked with major attractions, regional destinations, chambers, small businesses and purpose-led organisations.
We now bring all this experience to you.
Ways We Can Work Together
The Clarity Session
Strategic audit and diagnostic deep-dive
When you know there is more to say about you and your organisation, but the message is not landing yet. We look at your story, your products and offer, your audience and position, then find the through-thread, what is missing and what needs to move. You leave with sharper language and a stronger next step.
The Long Game
Retained strategic partnership
For executives, brands, businesses and organisations ready to build with consistency, not panic.
We become your fractional CMO and strategic commercial partner across story, positioning, marketing direction and communications, helping you make better decisions, hold the thread and keep showing up with purpose. Our clarity becomes your momentum.
Rooms & Stages
Facilitation, keynotes and workshop leadership
For rooms that need more than conversation. We take the stage for you. We deliver keynotes, MC your event, and guide groups, boards, chambers, councils and leadership teams towards clearer thinking, a shared language and practical direction.
Our aim is not just to inspire people in the room. It is to help them leave with a clear sense of what matters and what happens next.
The Narrative Arc
Positioning, messaging and brand strategy
For the next chapter of a professional life, a growing business, or a place ready to be seen differently.
We find the compelling story beneath the noise, shape it with sharp strategy, and turn it into language that can carry your LinkedIn presence, CV, cover letters, personal website, media appearances, socials, campaigns and conversations. This is where your voice becomes your greatest brand asset.
“The best marketing doesn’t just solve your current problem; it changes the ongoing story you tell yourself and the world”.
Work Worth Talking About
Visit Batemans Bay
Batemans Bay already had the raw ingredients of a remarkable visitor destination: beaches, oysters, river life, local operators, creative energy and the easy rhythm of the South Coast. The work was to bring those ingredients into one clearer story.
Through Visit Batemans Bay, an industry-led campaign commissioned by the Batemans Bay Chamber, we helped shape a more confident destination voice, one powered by local business owners, local knowledge and the kind of insider stories visitors actually remember.
The result is a platform that does more than promote the Bay. It helps people imagine themselves there.
What it’s like to work together
Tony Cullen, CEO Qantas Founders Museum
I had the pleasure of working with Sara while at VRTP.
Sara has a strong skillset: including international markets, is a sales and marketing guru and was an integral part of my team by building sales and visitation for Wet N Wild Sydney. Her passion, professionalism and willlingness to get in the job is one that she should be proud of.
Let's see if we are a fit
If something on this page has made you think — about your organisation, your direction, or what's not quite working — reach out.
We'll take it from there.
Not ready yet? Stay in the loop with Ideas Worth Sitting With — strategy, storytelling, no noise.
